International SEO monitoring

International SEO monitoring for ever-growing global success
Keep track of global SEO indicators and optimize on a continuous basis
Your full-service agency for international SEO with a focus on efficient reporting

International SEO monitoring is an elementary tool for businesses seeking to rank at the top of search engine results pages in relevant search engines worldwide. MONDIS can define an individual SEO reporting strategy for your global website to provide analytical data as a basis for continuous, targeted search engine optimization.

„International SEO is not a one-off task, but an ongoing endeavor. Through continuous SEO monitoring and improvement of content, structure and technology, you can advance your business gradually in all global target markets.”

Michael Quast
Managing Partner, MONDIS

INTERNATIONAL SEO monitoring

Track the success of your global website with international SEO monitoring

Custom reports show where to focus your optimization efforts

Search engine optimization is an essential success factor for your international website. To enable you to develop and continuously improve your website in a precise, methodical fashion, you need efficient international SEO monitoring. SEO reporting tools not only afford you a complete, real-time overview of the performance of your global website, but show you exactly what to change to make it even better.

Making global SEO tangible and plannable

Modern SEO is both an art and a science. As a partial science, it demands hard figures and in-depth analyses. Only those who determine and evaluate their SEO indicators in a precise fashion will be able to draw conclusions, derive appropriate measures and continuously optimize. As such, SEO monitoring is an indispensable part of efficient search engine optimization. SEO monitoring is particularly challenging at the international level. A structure as complex as an international online portal or a global e-commerce shop must be continuously overseen at all of its branches and levels. This is because each target market functions differently and each country portal requires its own ongoing monitoring and optimization.

KNOW-HOW

Key aspects of international SEO monitoring

Keywords SEO reports analyze the performance of your website with your chosen keywords in comparison to the competition – continuously and for each target market.
Backlinks A backlink analysis examines how your global website is linked externally and searches the web for pages that link to your site.
Updates By now, you’re aware that the regular addition of new content helps boost your website’s performance. International SEO reporting lets you see immediately if a page is sinking in the rankings due to a lack of updates or better competition.

Subpages Not all subpages of your website are equally accessible to Google and other search engines. Targeted international SEO monitoring of the subpages of your global portals ensures that all key pages are actually indexed.
Social media Tracking of social links has long been a key part of SEO monitoring. Efficient SEO reporting can reveal how you are performing on Facebook, Twitter, Instagram and the like, helping you recognize how to improve.

Basics

The basics of international SEO monitoring

Key indicators to watch

The basic KPIs of an SEO reporting strategy can include visitor numbers, click rates and general visibility as well as the conversion rate of users who land on your pages via a search engine. Certainly, good organic rankings on international search results pages are an important measure of SEO success. At the same time, if there is no conversion from newly gained visitor to paying customer, there is still a piece of the puzzle missing.

Consider measured SEO values in context

For reporting to be meaningful, absolute figures are not enough – after all, the Google Search Console or another simple SEO analysis tool can deliver these instantaneously. Instead, international SEO monitoring must consider your KPIs in a comparative fashion to ensure that the competition, the contextual environment and other factors are sufficiently taken into account. If you are a specialist provider of technical components, you will likely have less absolute traffic than a well-positioned B2C store for sporting goods, but this is not necessarily ‘bad’ per se. If you are using SEO monitoring tools in an international context – that is, to monitor the complex fabric of a website operating in many different target markets – it becomes particularly important to identify and examine exactly the numbers and values that matter for you.

SEO monitoring shows you immediately when the power of one of your keywords changes

There are other reasons, too, why international SEO reporting must be carried out in an ongoing fashion. Keywords can shift over time in terms of their relevance to your business, and there are local and seasonal differences in search queries. International SEO monitoring enables you to check where in the world your website is achieving the desired results and where there is room for improvement. This requires a range of SEO reporting tools to monitor all relevant elements of optimization at all times.

Display the results of your international SEO monitoring in a clearly organized form

Particularly if you are operating in multiple international markets, you should be sure to use the right data as a basis for targeted optimization. SEO reports compile relevant data sets in a simple and clearly comprehensible fashion in the form of dashboards. With the help of effective reporting functions, you gain insights not only into how your website ranks on Google and other search engines, but why it ranks as it does.

Continuous optimization based on international SEO indicators

For your business, gaining insights into your SEO KPIs should not be an end in itself. Rather, the goal of international SEO monitoring is to continuously optimize the rankings of your global website for all desired target markets to the greatest extent possible on the basis of the data obtained.

FAQ

Frequently asked questions

What is international SEO monitoring?

International SEO monitoring refers to the ongoing monitoring of the results of search engine optimization. It is important to be aware of changes in the use of your website and the efficiency of your optimization measures. Here, professional tools enable the oversight of all relevant factors. In the event of undesirable fluctuations, you can react quickly to avoid a so-called ‘slow death’ in SEO.

Which factors are monitored as part of SEO monitoring?

Google provides basic data via Google Analytics and the Google Search Console. For other aspects, special tools are required. The most important factors to track during SEO monitoring are the number of indexed pages, crawlability, presentation in SERPs, visibility, rankings, traffic and backlinks. The performance of the website should also be considered, as should possible sources of errors such as page availability, redirects or hreflang implementations.

What is ranking monitoring?

Position and keyword monitoring provide instant insights into your website’s current ranking. Using a list of keywords or keyword combinations, it is possible to determine the current position of your website and compare it to the previous week or even the previous day. This allows you to react quickly to significantly fluctuations – for example, if content is not optimized or an individual subpage is delivering poor usage KPIs.

What elements can be tracked with Google Analytics?

Like Google Search Console, Google Analytics provides an important data set for SEO monitoring. As well as showing you the number of users and sessions, it reveals other important KPIs such as time on site, the number of pages accessed per user and the bounce rate. The last of these elements, the bounce rate, has a high informative value, since it indicates the number of users who returned directly to the search engine after visiting your website. This indicates that they may not have found the information they were looking for.