Optimization of SEO content for Freshworks

Optimal localization of website content is a vital requirement for global businesses like Freshworks, a manufacturer of customer engagement software. SEO-driven translation of content brings a decisive advantage in international markets when it comes to competition for top placement in search engines.

Screenshot of the Freshsales landing page for the Spanish market

Our task: SEO content optimization for European markets

As worked on optimizing the landing pages for websites in five European countries, our focus was on improving already-translated content in line with SEO considerations and local characteristics. The aim was to increase the ranking of these websites in the respective countries. The websites also needed to prevail against the high level of competition from competing businesses, all of which offered their own websites with informative content on the same topic.

Our solution: targeted use of locally optimized keywords

The project was managed centrally from our head office in Berlin and supported by five local, native-speaking SEO consultants in the target markets. The planning and implementation performed by MONDIS encompassed all processes required as part of an international SEO content rollout. Taking the previously SEO-optimized English master content and corresponding master keyword set as a starting point, we planned the local keyword research process for 90 main keywords and all associated secondary keywords. Following this, our consultants researched the best translation options in the various target markets based on search volume and competition. Finally, the consultants incorporated these local keywords into the content and metadata of the localized landing pages, being sure to adhere to optimal keyword density.

The result: more organic traffic on the local SEO landing pages

Since going live in the target markets with the optimized landing pages, Freshworks has achieved higher rankings and improved click-through rates for high-volume keywords. This has resulted in an increase in organic traffic to the country websites. During the project, tight international project management helped ensure that the project was realised within a tight timeframe. In addition, this fast implementation came with the very best results – guaranteed by native-speaking SEO experts with in-depth target market know-how.