Your agency for International SEA

International Google Ads campaigns by native-speaking Google Ads experts
Perfectly optimized Google Ads for your international products and services
Your full-service agency for International SEA

As an experienced international Google Ads agency, MONDIS can get your business seen worldwide with tailored Google Ads campaigns. Locally tailored Google Ads translations leverage the specific potential of different international markets to advertise your products and services to optimal effect.

„Professionally localized SEA campaigns strike the right tone with international target groups and ensure successful conversions worldwide.”

Michael Quast
Managing Partner MONDIS

INTERNATIONAL SEA agency

Efficient global advertising with MONDIS, your international Google Ads agency

International SEA has an important role to play – but it needs to be deployed wisely

Search engine optimization is a long-term task without an ‘endpoint’. You must be prepared to continuously optimize your website in terms of SEO, to add relevant content and, of course, to be active on social networks. However, this strategic thinking often gets in the way of operational goals such as increasing sales in the near term and quickly gathering qualified leads. Within this context, international Google Ads can seem like a shortcut to higher global reach – and in a way, they are. Crucially, however, if you want to use SEA to efficiently position your products and services above organic search results on the SERPs of relevant search engines in your target markets, considerable know-how and fine-tuning are required. As an experienced international Google Ads agency, MONDIS will be happy to assist.

As an international Google Ads agency, we analyze the needs of your target groups in various local markets

Our SEA focus is on engaging your customers through Google Ads that aren’t perceived as intrusive or annoying. A well-crafted paid ad should be useful to customers in the target group, ideally by addressing the questions and needs with which they are concerned. For international SEA campaigns, this is important at both a global and local level. Ultimately, your bids on paid ads should deliver real added value to customers. This applies all the more when we consider the multilingual dimension of international SEA. As such, in our capacity as an international Google Ads agency, it is important for us to precisely analyze the search habits of international customer groups for each target market. Which keywords are critical for the local success of your business? How can potential customers be targeted most effectively in each target market?

know how

Tips for effective international Google Ads campaigns and Google Ads translations

Recognize user needs: Knowing what your users need will allow you to target them more precisely. When expansions or special features of products or services satisfy a particular need, this can leave a lasting impression.
Target ads for different regions: Use regional terms to appeal to users (e.g. to describe products appropriately in Spain, Argentina or Mexico).
Emphasize unique selling points: Ads that emphasize unique selling points generate a higher click-through rate (CTR). The promise of free delivery, for example, is particularly good at encouraging users to click on an ad.
Include a subtle call-to-action: Prompts like ‘order’, ‘call’ or even ‘buy’ subconsciously encourage international users to act.

Start a dialog using questions: Questions like ‘Suffering from a stomach ache?” or ‘Want to lose weight?’ open up a dialogue with the user, who feels as though they are being directly addressed.
Capture the user’s attention with numbers and characters: For travel services and products, both the travel period and price are effectively at grabbing users’ attention. Interesting opportunities for the use of characters include the ‘%’ to indicate a discount.
Create time pressure: If a service or product is only available for a limited time, this increases pressure on the customer to act.
Tap into users’ emotions: ‘Feeling unhappy with your weight?’, ‘Are you being cheated on?’ or ‘Having trouble with…?’ appeal to the user’s emotional side and increase the likelihood of a click.

optimal Localization of campaigns

Translating international Google Ads: what do I need to know?

Criteria for the success of international Google Ads campaigns

The creation of an international Google Ads campaign is a complex task requiring a great deal of experience and knowledge. Alongside multilingual keyword research for Google Ads, it is awareness of cultural differences, more than anything else, that determines a campaign’s success. In Google Ads translations, terminology (correct use of words and technical terms), authenticity (through the input of native speakers), target group appeal, syntax (correct sentence structure), specialist knowledge and the optimal presentation of content are of key importance. These standards can typically only be ensured by a Google Ads expert from the target market who is well acquainted with local particularities.

Determining potential in the target market for Google Ads campaigns

The success of a Google Ads campaign translation depends on the potential of the keywords in the target market. By using keyword tools and the Google Keyword Planner to conduct international keyword research, it is possible to determine the search volumes achieved by (translated) relevant keywords in each country. These translations should ideally be carried out by native speakers who can take account of local particularities. A useful tool for keyword research is Google Trends, which gives an overview of current and historical search query trends and provides key information for a comprehensive analysis of international potential. Localization can draw on an existing set of keywords that already exist for other markets and gets translated. This involves searching for optimal translation synonyms for the existing master keywords. Alternatively, at the other end of the scale, established Google Ads experts from the target markets can work to identify an original set of keywords with high relevance for the markets in question.

International SEA: consider the use of all global search engines

When the use of search engines is ranked at a global level, Google – with 90 per cent of all global search queries – is clearly out ahead. However, there are certain markets around the world where the ratio shifts in favor of competitors. In China, Baidu holds pole position with around 74 per cent of queries – ahead of Shenma (14%), Haosou (4%) and Sogou (4%). In Japan, on the other hand, Yahoo (23%) and Bing (4.5%) are used fairly often in addition to Google (72%). In Russia, Yandex (51%) and Google (46%) almost balance each other out. As such, it is essential to consider the use of search engines when analyzing target markets.