SEO and SEA optimisation for Bott: Targeted digital presence drives success in the Czech market

The Bott Group, a European specialist in vehicle and workplace equipment, sought to improve its digital presence in the Czech market following a website relaunch. The challenge: adapt existing translations to local market requirements and support them effectively through SEA activities.

Our task: An integrated SEO and SEA strategy for the Czech market

MONDIS handled the comprehensive optimisation of Bott’s digital presence in the Czech Republic. Our task included SEO optimisation of the already translated content, the development of a market-specific keyword set, and the alignment of meta data with current best practices. In parallel, we were to design and implement localised Google Ads campaigns to significantly increase lead generation.

Our solution: A dual strategy of SEO content optimisation and market-tailored Google Ads

Through a focused content audit, we identified optimisation opportunities and developed a market-specific keyword set. Native-speaking SEO specialists refined the language, integrating keywords in an optimal density. All meta data was updated in line with current SEO standards.

For SEA, we localised the German master campaigns and carried out detailed market analysis. Continuous optimisation of Google Ads ensured the highest possible conversion rates.

Results: Improved rankings and increased lead generation

The combined SEO and SEA measures led to significantly improved rankings and a substantial rise in lead generation. Thanks to MONDIS’ technical expertise and understanding of the local market, Bott received a tailored digital strategy that unlocks the full potential of the Czech market.