Google Ads optimisation for deuter: Increased international market share through expert local SEA

deuter, a leading manufacturer of premium backpacks and sleeping bags, wanted to strengthen its online presence across six key European markets. The challenge: increase brand awareness and secure market share in the outdoor segment through optimised Google Ads campaigns.

Our task: SEA strategy planning for six European target markets

MONDIS developed localised Google Ads campaigns for Denmark, Finland, France, Italy, Sweden and the United Kingdom. Our approach focused on market-specific SEA strategies with well-structured campaigns and continuous performance optimisation.

Our solution: Tailored campaign concepts with native-level SEA expertise

Building on the German master campaigns, we carried out extensive market and potential analyses. Native-speaking SEA specialists developed bespoke strategies for each market, focusing on country-specific product categories and historical sales data. As part of ongoing optimisation, we implemented Performance Max campaigns to boost awareness and revenue, thematic product groupings to maximise conversions, and continuous keyword portfolio expansion. Strategic budget allocation across campaigns and markets ensured the best possible revenue outcomes.

Results: Increased brand awareness and market-specific ROAS gains

The market-tailored campaigns significantly strengthened brand awareness across all six markets. The defined ROAS targets were not only met but consistently exceeded. MONDIS’ blend of technical SEA expertise and local market understanding enabled deuter to unlock the full potential of each individual market.