Content optimisation for Pfleiderer:
Local SEO excellence meets global reach

Pfleiderer, a leading manufacturer of high-quality engineered wood products, aimed to strengthen its digital presence across four key European markets. Although the company had strong German master content, a strategic localisation approach for international audiences was missing.

Our task: International SEO content optimisation for four European markets

When optimising the magazine articles for the English, French, Italian and Dutch markets, our focus was on SEO-enhanced content that reflected local characteristics. We also developed an international SEO glossary to support future translations.

Our solution: Strategic content localisation with native SEO experts

Using the German master content as a basis, our native-speaking consultants conducted local keyword research to identify the most relevant keywords and translation synonyms for each market. During content revision, we integrated these keywords with optimal density and refined the language and structure. For new magazine topics, we produced fully localised versions with tailored meta data.

Results: Stronger market presence through locally relevant content

The optimised magazine articles now offer Pfleiderer’s customers genuine added value through locally relevant content in every market. This resulted in significantly improved search engine rankings and stronger audience engagement. The outcome confirms that international SEO success requires more than simple translation: MONDIS combines technical SEO expertise with market insight to ensure global brands are not only found internationally but truly resonate with their audiences.